Website design for OPL accounts.

An OPL buyer is often a facilities director, a laundry manager, or a procurement officer working from a requirement: this many pounds per day, this water and utility profile, this footprint, this budget cycle.

They are not browsing. They arrive with constraints and are looking for equipment that satisfies them. Marketing copy that leads with brand promise and buries the specification loses this buyer immediately — they will assume you do not know the category and go elsewhere.

This is the segment where a good equipment library is not a nice-to-have. It is the entire proposition.

Specifications at the front. Capacity, throughput, G-force, utility requirements, footprint. Findable without a phone call.

Application-based navigation. A hospital laundry director and a hotel engineer have different constraints. Sorting by application beats sorting by model number.

Total cost framing. OPL buyers evaluate over a multi-year horizon including utilities and service. Sites that only publish purchase price are answering the wrong question.

Service and uptime credibility. For an institution that cannot outsource its laundry, downtime is the primary risk. Your service capability is a sales argument, not an afterthought.

Our work for Onnera Group — the OEM group behind Fagor and Domus — included a parts warranty claim platform and a password-protected install locator used by their sales team, alongside the technician training and events platform.

That is the infrastructure layer of OPL: warranty, parts, service technician capability, and install history. Building it taught us what the category actually runs on.